The Good Men Project

“The Good Men Project® is a glimpse of what enlightened masculinity might look like in the 21st century,” the press raved when we launched. We had set out to start an international conversation about what it means to be a good man in the 21st century. And with over 3 million visitors coming to join in every month, it looks as if we’ve done exactly that. The Good Men Project was founded by Tom Matlack in 2009. Tom set out to collect stories about the defining moments in men’s lives. What he discovered was that the connected idea between all the stories of the men Tom talked to was that there was a moment when each man “woke up, looked in the mirror and said ‘I thought I knew what it meant to be a man. I thought I knew what it meant to be good. And I realize that I don’t know either.'” These are the types of stories about men that change the writer and change the reader. We set out to open doors you didn’t even know were closed.

The stories became a book, a film, a series of events, and then, this website, where we are creating a space for a much-needed cultural conversation about manhood. Over the years, The Good Men Project has grown into a diverse, multi-faceted media company and an idea-based social platform.The Good Men Project is a diverse community of 21st century thought leaders who are actively participating in a conversation about the way men’s roles are changing in modern life—and the way those changes affect everyone.

The Good Men Project can also be used as a way of marketing, engaging and building an audience for a TV show or movie.